How many keywords should be on my home page? Home many text links should I have? How many inbound links should my web site have? There is NO definitive answer to any of these questions.  I think people become so obsessed with search engine optimization that they overlook the big picture…. Is this a useful web site for my visitors? Does my web site convert prospects into sales? Does it educate? Is it easy to use? Is it valuable? If your web site is valuable, relevant and unique, it is serving it’s purpose, it is therefore, more valuable and more relevant to the public.

Once your web site becomes valuable, relevant and engaging, Google starts to pay attention.  Once Google starts to pay attention to your web site, the rest starts to come naturally.  You have to realize that Google’s mission is to provide end users / searchers with the most relevant and up to date information possible.  If your web site doesn’t provide that, you will be swimming against the current.

Trust the experts at On Target Web Solutions for sound internet marketing strategies and advice. Call 407-830-4550.

When I land on your web site, what do you want me to do? Should I take in that 20 minute video of a tour of your factory? Shall I watch the flash butterflies fly around, or turn my speakers up so I can hear your welcome message? Will any of those features make you or your company money?

What is the intent of your web site? Is it lead generation? Online shopping?  Is it information based? Whatever the case may be, pay very close attention to what you are leading your web site visitors to do: Would you rather them waste time on your web site or call you today to discuss that special offer? Take a look at your corporate web site today and ask yourself, what is this web site asking me to do? Where does it lead me? If it’s not leading you to take an action, you need help. If it doesn’t display your phone number in a clear location with a clear call to action, you need help.  If it doesn’t feature the product that generates the most revenue for your company, you need help.

We would be glad to take a look at your existing web site and help you identify areas of improvement. Call us today at 407-830-4550 or visit our internet marketing web site for more information.

There are many web designers who for whatever reason feel the overwhelming urge inside of them to create an entire web site in Flash.  Flash is typically used to animate and create some pretty cool graphical motion related effects, however, if used to create the entire web site,  you have a potentially difficult up hill climb when it comes to organic search engine optimization.  Flash is essentially an image. When your web designer takes all of your brilliant copy and puts it  inside of flash, that copy turns into an image.  An image that is unreadable by Google bot. An image that says nothing to the various search engines that crawl your web site seeking unique content. Search engines do not read images, so they have no idea what your message is, therefore, your web site would not come up under keyword searches relevant to your web site.

I have no issues with using elements of Flash on a web site, in fact, I think it can polish off a look and can be used to polish your message. Use flash in conjunction with actual copy and words though so that those search engine spiders can have some meat to bite into. No copy, no rankings. It’s that easy.

We see so many web sites that serve a local community, i.e., They provide a product or service to a specific targeted area.  So often, they neglect to tell the web site visitor what city they serve.  Your web site needs to spell it out to your prospects.  If I stumbled upon your web site when I was searching for ‘air conditioning’ and you service the Seattle area, not Orlando, that was a waste of time for both you and me. When I land on your web site, I need to know the basics, who, what, when, where, why in about 2 seconds.

Use Google Local to submit your site to your particular locality: it’s easy and can be effective to bring in much more targeted traffic.  Spell out your service area on the home page of your web site, make certain that your prospects, web site visitors KNOW that you are in Orlando, etc. Adjust your title and description tags to tell the search engines what area you service. Some people do search locally, i.e., Orlando Air Conditioning: that is  potentially very targeted traffic if your web site is coming up in the organic search engine rankings there.

Call On Target Web Solutions today to see how we can drive more targeted worthwhile traffic to your web site. Call 407-830-4550.

Now more than ever is the time to be different.  Not just different for the sake of being different, but different to ensure that your company is noticed before your competition.  The internet is the great equalizer, anyone can join the band wagon, anyone can create a web site, anyone can throw stuff on the Internet wall and see what sticks.

So, how do you succeed online? Be remarkable.  Be different, be amazing, offer your clients and prospects something genuine, maybe it’s fresh content, maybe it’s an amazing interface to view your products, maybe it’s a tool to help your customers learn more about your products various applications.  Now is definitely the time for out of the box thinking, beat your competition to the punch and call us today: 407-830-4550. On Target Web Solutions, remarkable internet marketing.

So many small to medium sized companies get a web site because they are told they need a web site.  Many business owners DON’T use their web site for marketing, and frankly, 9 times out of 10 have gotten the wrong advice, or the wrong information.  Further, web designers tend to promise the world, the truth is: they may know how to design a web site, but they lack the skills required to not only market the web site online, but the web site design doesn’t sell or even attempt to sell to the demographic.

Here are a few points to consider when constructing your corporate web site in terms of marketing.

• SEO / Search Engine Optimization should be one of the FIRST considerations NOT the last before building a web site.
• Know thy market! Who are you building this web site for? You or your paying customers? 
• Check out your web design firm: google them, look them up, can you find them? If not, will they get you found?
• BE certain that you web site leads people to the promised land…. Lead them to the shopping cart, online form, etc.
• If you sell Mortgages and your web designer suggests you get on myspace.com RUN. Quickly.

Hope this is helpful, if we can help grow your business online, call us today: 407-830-4550.  On Target Web Solutions: experts at Internet Marketing & Search Engine Optimization.

Welcome to On Target Web Solutions.  At On Target, we are firm believers in educating our clients and prospects, a more educated consumer is a happier consumer!  Please take some to read some of our internet marketing articles, learn about common SEO tactics and techniques and how to improve your online web site presence as a whole.

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