Seth Godin wrote an excellent blog article this morning about MSN and it’s new search engine, BING.  BING is scheduled to be launched on June 3rd and is for all intents and purposes, Microsoft’s response to Google.  They have spent 100 million dollars in marketing dollars to PUSH their new message. As Seth points out, now is not the time to PUSH a message about your product, NOW is the time to create something amazing and unique and let people spread the word.

Read Seth’s article here:

I have been looking at some sport fishing boats, drooling, more than looking, but I was interested in one particular model.  I googled the name of the manufacturer and found their web site.  I then found the model I was after and they had a video of the boat! I was excited as I was dying to see the features, the motor, maybe a tour of the instrument panel, etc.  I clicked the video only to see a 10 second movie of a boat in the water driving. No sound, no commentary, no view of the instruments, the motor, etc. What a waste of digital bandwidth.

If you are compelled to use video on your web site, be certain that it DOES SOMETHING and compels people.  Hire a professional company to shoot your company commercial, or invest in a good camera, microphones, etc.  Used with purpose, a video can be a great tool, used just to use a video, it can be aggravating and pointless to the viewer / prospect / boat shopper.

What is blogging and why is everyone doing it?

Blogging has become a useful resource for company’s on the Internet.

In this class, you will learn how blogging can help your company and when it can hurt; why your blog content is so important and how often you should be blogging.

Our blogging course is scheduled for May 28, 2009 9:30 am - 12:30 pm at the San Pedro Retreat Center, 2400 Dike Road, Winter Park, Florida. Cost for this course is $125.00: Please call Kellie to register at 407-830-4550 or visit Orlando Internet Marketing Classes.com to register online.

On Target has added an additional FREE Internet Marketing Class to it’s list: We will be offering Internet Marketing 101 on May 20 as well as June 16, 2009.

The Internet marketing classes are FREE, but we do ask that you register online or via phone at 407-830-4550. You can register online for the classes here. Course Description is below:

Internet Marketing is constantly changing as new technology emerges. In this class, we will talk about what Internet Marketing is and why its important; latest trends of Internet marketing and how it can help your company. Learn about Social Networking (Twitter, Facebook, LinkedIn), SEO (Search Engine Optimization) Google, Web Site Design and more.

Register here : Orlando Internet Marketing Classes or call 407-830-4550. We hope to see you there.

Is your web site remarkable? Is it instilling confidence in people? Is it providing a value that no other web site in your industry is?

On the Internet there are way too many choices, there is way too much competition to throw up a mediocre non remarkable web site.

Provide quality information, provide expert advice and opinion, provide something that no one else in your market does. On the Internet, it is truly about ME. Your web site needs to speak to ME when I need your products or services.

Need help being remarkable? Call On Target Web Solutions at 407-830-4550 today and let’s discuss your online marketing plans.

It never ceases to amaze me how much thought people put into EVERY word of their web site, they hire freelance writers, obsess over this detail or that detail, make countless revisions to the same paragraph, etc.  While we understand why people do this and understand that they want their web site to be perfect, web site owners need to understand this: IT’S NOT ABOUT YOU or Your company. 

The sole purpose of your corporate web site should be to instill confidence in your prospects, offer them educational articles designed to help THEM, offer them EASY ways to contact you, offer them great content if they opt in and ask for it.  Once you start obsessing over what your clients want and not what Bob from the marketing department wants, your web site begins to serve a purpose, serving others.

We decided to offer the Orlando community today a NO obligation, NO sales Pitch FREE 2 hour course on Internet Marketing.  We are dedicated to educating and empowering local businesses with the tools to succeed and thrive in this economic environment.

The First Internet marketing 101 course will be offered on May 20, 2009. Registration is required, so please register online today! You can also call in your registration, call 407-830-4550 and ask for Kellie.

We also offer a variety of other Internet marketing classes, so be sure to check them all out here: Orlando Internet Marketing Classes

While this may be a bit off of the Internet marketing and seo circuit, there is some huge relevancy here from Seth Godin’s latest marketing blog article: http://sethgodin.typepad.com/seths_blog/2009/05/can-you-change-everything.html

You can change your company today, you can start listening to audio books in your car, you can reinvent your web site, you could move to Thailand.  What can you do to grow your business online today? Here’s a few quick ideas:

1.) Start a blog and stick to it.
2.) LEARN about social marketing and devise an online plan.
3.) READ other people’s blogs about marketing, Trust, but Verify the information.
4.) BE the expert. Your expertise is what people are hungry for. Share a little.
5.) ENGAGE your peers, competition, etc.