You’ll often hear Internet marketers discuss the term conversion rate when it comes to your web site and traffic.  The conversion rate is simply the amount of web site visitors that take the desired action (i.e., fill out contact form or buy something from your store). We all obviously want a high conversion rate for our web site, but time for a reality check: Not everyone visiting your web site is out to buy your products or services, not everyone is there to learn about your new services, not there to price out your latest offerings, etc.

The reality is this: People are nosy, they visit web site after web site, they may be doing research which MAY pan out down the road, they may be your competition scoping you out, they may have just accidentally stumbled upon your web site and decided to linger.  The point I’m trying to make: it’s important to consider conversion rates, but it’s also important to realize that you aren’t getting 100% accurate data. Here’s a great article to consider about the mythical 100% conversion rate.

Do you pay attention to your web site analytics? Does your web site even gather analytics? There are some many businesses out there that don’t have a clue what their web site is doing.

What’s happening behind the scenes?
Do people stick around on your web site?
What pages are they gravitating towards?
What pages do they ignore?
What keywords did they use to get to your web site?
How many people clicked through from Twitter or Facebook this month?

A true Internet marketer lives in their analytics, whether it’s Google Analytics, Awstats, your raw data logs, etc., we must know exactly what’s happening, who is hitting our web site, why they are hitting, how they found it, etc.  If you don’t get analytics reports from your existing web company, it’s time to ask.  If your existing host can’t provide you with analytics, go over to Google, sign up for an account and get the analytics code installed on your web site.  You can then start getting a true picture of what is happening on your site and then start making intelligent decisions about the future course of your marketing efforts.

Need some help interpreting your analytics? Give me a call: 407-830-4550.  My company is all about educating our clients, if you need a hand, don’t hesitate to call or visit our web site: http://www.ontargetwebsolutions.com and learn more about Internet Marketing.