I’m a huge fan of Matt Cutts and I realize that not everyone is riveted by SEO, but I live it and breathe it daily: Here’s a great video (it’s a long one…) from Matt Cutts at WordCamp. Matt is head of the spam division at Google.
Many SEO and Internet Marketing companies recommend their clients get a blog installed and that they begin to blog. On Target also recommends this, BUT, here’s the typical disconnect….. Many clients start to blog and then give up after a few weeks.
Like everything else in life, you get out of it what you put into it. If you write three blogs and walk away for three months, guess what happens? NOTHING. The more that you contribute RELEVANT and INTERESTING content that is SINCERE and GENUINE, the more that you will thrive. Here are some blogging mistakes that are commonly made:
1.) Blogging about your pet goldfish Jake. No one cares.
2.) Blogging about your recipe for creamed spinach. Unless you sell creamed spinach, POINTLESS.
3.) Blogging once a quarter. Nope, not enough. We recommend three blogs a week.
4.) Don’t try to sell something every time you blog! A call to action is important, but DON’T push your products down people’s throats.
5.) Don’t just write blogs for search engines. The goal here is to get live, breathing, actual human beings to read your stuff.
The internet is all about contributing. Use your blog to contribute to the Internet and the search engine karma will follow.
What is blogging and why is everyone doing it?
Blogging has become a useful resource for company’s on the Internet.
In this class, you will learn how blogging can help your company and when it can hurt; why your blog content is so important and how often you should be blogging.
Our blogging course is scheduled for May 28, 2009 9:30 am - 12:30 pm at the San Pedro Retreat Center, 2400 Dike Road, Winter Park, Florida. Cost for this course is $125.00: Please call Kellie to register at 407-830-4550 or visit Orlando Internet Marketing Classes.com to register online.
You may not realize it, but by blogging a few times a week, you are feeding Google, MSN, Yahoo and other search engines with rich content. Search engines crave content and are seeking to provide it’s searchers with relevancy and unique new ’stuff’.
As you are blogging, be sure to utilize some relevant keywords and key phrases in your copy, there is NO NEED to go overboard here, but try to imagine what a prospect and or client would type in to find your products or services.
Another good tip, anchor your keywords into the relevant section on your web site…. For example: Orlando Internet Marketing. Note the keyword phrase is linked to the relevant keywords.
Happy blogging!
Why do you blog? Is it to inform your prospects? Is it to rant about the guy who cut you off in traffic? It could about the huge savings you found at your local box outlet last week on canned tuna fish? Blogging should be purposeful, it should be targeted and driven. Blogging can be a huge asset to your web site when it comes to search engine marketing.
The more fresh and relevant content that you add to your web site, the more Google will pay attention to your web site. The more Google pays attention, the more you can steer your particular market. When you blog be certain to incorporate the following three bullets:
I have many business bloggers ask me how often they should be blogging. There is no magic number, but I do believe that you want to keep people hungry for more. Blogging everyday can have a numbing effect on people, if they information from you every single day, they eventually begin to ignore it.
As with everything, there is a balance: try to blog with a clear purpose, educate your prospects and existing customers and feed the search engines with unique and rich content.