A press release can be a tremendous way to help enhance your ongoing SEO efforts.  It is very important to note however, that online press releases need to be NEWSWORTHY and not spam. Think about it this way: the whole goal and / or purpose of your web site is to convert visitors into prospects and / or clients, so to put out garbage in order to attract them to your web site is pointless.  I think many people miss the boat all together and look to attract ‘QUANTITY’ to their web site, not ‘QUALITY’.

Consider telling the world about the following and create a buzz:

1.) Your new products / or services that are innovative and how they will help MY LIFE.
2.) How your products or services will benefit ME, not YOU.
3.) How your company’s new community involvement will benefit ME, not YOU.

Do you see the pattern above? It’s not about you, it’s about the benefits of YOU to your prospects, or ME. A well written press release has the potential of driving quality traffic to your web site and has the potential of being picked up by the media which would translate into greater overall exposure.

Need help telling your story? Trust the internet marketing and online pr experts at On Target Web Solutions of Orlando to help share your story to your target audience. Call 407-830-4550 today.

Who is your business? What does your business look like? Do people ‘KNOW’ your business and your story?  Could you write a press release about just your company and who it is?

So many businesses jump into marketing without knowing who they are first.  There may be a discovery meeting or a meeting about the corporate mission statement, but I think so many companies miss the boat in defining who they truly are, or who they truly wish to be perceived as. 

When it comes to online Internet marketing, it is crucial NOW to define who you are online.  Where will your web site be found? Will you use Twitter? Will you be on facebook? How will you interact with your market? Are you cute, funny, sincere, corporate or authoritative? 

At On Target Web Solutions, we specialize in helping you craft your online story: we want to know who you are, we want to know who your market is, we have the expertise to place you in front of them with right message, the right image and the right persona.  Call us today to discuss your online image: 407-830-4550. On Target Web Solutions, Internet marketing experts.