Do you pay attention to your web site analytics? Does your web site even gather analytics? There are some many businesses out there that don’t have a clue what their web site is doing.

What’s happening behind the scenes?
Do people stick around on your web site?
What pages are they gravitating towards?
What pages do they ignore?
What keywords did they use to get to your web site?
How many people clicked through from Twitter or Facebook this month?

A true Internet marketer lives in their analytics, whether it’s Google Analytics, Awstats, your raw data logs, etc., we must know exactly what’s happening, who is hitting our web site, why they are hitting, how they found it, etc.  If you don’t get analytics reports from your existing web company, it’s time to ask.  If your existing host can’t provide you with analytics, go over to Google, sign up for an account and get the analytics code installed on your web site.  You can then start getting a true picture of what is happening on your site and then start making intelligent decisions about the future course of your marketing efforts.

Need some help interpreting your analytics? Give me a call: 407-830-4550.  My company is all about educating our clients, if you need a hand, don’t hesitate to call or visit our web site: http://www.ontargetwebsolutions.com and learn more about Internet Marketing.