You’ll often hear Internet marketers discuss the term conversion rate when it comes to your web site and traffic.  The conversion rate is simply the amount of web site visitors that take the desired action (i.e., fill out contact form or buy something from your store). We all obviously want a high conversion rate for our web site, but time for a reality check: Not everyone visiting your web site is out to buy your products or services, not everyone is there to learn about your new services, not there to price out your latest offerings, etc.

The reality is this: People are nosy, they visit web site after web site, they may be doing research which MAY pan out down the road, they may be your competition scoping you out, they may have just accidentally stumbled upon your web site and decided to linger.  The point I’m trying to make: it’s important to consider conversion rates, but it’s also important to realize that you aren’t getting 100% accurate data. Here’s a great article to consider about the mythical 100% conversion rate.